The Other Side of Airfix by Authur Ward

Author:Authur Ward
Language: eng
Format: epub
Tags: CRAFTS & HOBBIES / Models
ISBN: 9781473822313
Publisher: Remember When
Published: 2013-02-17T16:00:00+00:00

Airfix Eagles, the company’s successful attempt at grabbing the burgeoning 3-inch figure market, which burst to life with the advent of Star Wars figures in 1977.

Before it did the deal for the UK and European rights to Micronauts, Airfix already had a relationship with Mego, having released a doll of Charlie’s Angels’ star Farrah Fawcett wearing a white jumpsuit, complete with shoes and stand.

Airfix Micronauts were pretty much the same as Mego’s versions, the only real difference being Mego’s branding being replaced by that of Wandsworth’s finest.

Although there were only nine separate items launched initially, the secret to Micronauts was the interchangeable nature of all the parts, meaning purchasers could transform their basic Time Traveller figure, for example, into a two-headed Microtron simply by pulling off limbs and exchanging them with other body parts. A variety of vehicles were provided to accompany the figures, and everything was interchangeable. Some toys, simple figures like the Time Traveller, were packaged in simple blister packs. Others like the vehicles or complex, multi-faceted figures such as Baron Karza were very smartly presented in larger boxes with all the pieces neatly held in place in snug-fitting expanded polystyrene.

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